Earlier this week, Apple released its heartstrings-pulling holiday commercial that put music in the spotlight. In the commercial, a young woman comes across an old audio recording that her grandmother put on vinyl in the early 1950s. The young woman digitizes the recording and creates a new duet track in GarageBand. She then gives the new song to her grandmother as a gift via an iPad mini. It is a tearjerker.
Today, Apple added a footnote to that commercial in the form of a two-and-a-half minute behind-the-scenes documentary. In a few short minutes, we learn more about the Voice-O-Graph, the young woman who discovers the recording, and the singer that performed “Love is Hear to Stay” for Apple’s commercial, “The Song.”