After iOS 5 dropped yesterday, the App Store was flooded with new magazine apps, nearly all of them offering in-app subscriptions.
It is no surprise that publishers are clambering to have a prime spot on Apple’s Newsstand rack considering the iPad is has been the number one selling tablet by a wide margin since its inception.
Conde Nast jumped on the iPad bandwagon shortly after it was announced last year and quickly announced its plans for Wired, GQ, Vanity Fair, The New Yorker and Glamour. Prepared to offer digital editions of its popular magazines and take advantage of the iPad’s multimedia features, Conde Nast introduced a number of titles to the App Store the first few months the iPad was available. Despite the best laid plans, things have not gone as well as expected, leading Conde to revise its market strategy.
According to a report on AdAge, Conde Nast plans to slow down the introduction of new titles, pushing many of them into the third or fourth quarter of this year or even early 2012. One of Conde’s publishers says the company still plans to release its magazines on the iPad, but now do it more slowly.
According to Dutch papers on Friday, a number of European newspapers received word from Apple that they will no longer be allowed to offer their paid print subscribers free access to iPad editions in the App Store. The way things are currently setup, newspapers can avoid charging for iPad access when they offer free issues to their print subscribers, thus cutting Apple out of its 30% cut on App Store transactions. Those same newspapers are not pleased with the changes and believe Apple is becoming “too dominant.”
Apple Insider reports the company is believed to be working on an iOS update expected to allow recurring subscriptions, a feature publishers, as well as subscribers, have wanted for some time now. The delayed release of The Daily iPad publication is even said to be because of these subscription changes.
Ladies, fashion magazines on the iPad have been few and far between, that is until now. Hot off the press, magazine publisher Condé Nast just released Glamour to bring you the latest “fashion trends, beauty tips, relationship advice, and health tips.”
The new Glamour app is a free download and comes with a stream of free content from the Glamour.com website. Readers also have the option of purchasing a monthly issue of the magazine for $3.99. Each digital issue includes all the content of the print magazine, plus it adds exclusive content (photos, stories and video) you can’t get anywhere else.
Glamour has taken the time to create a unique reader experience on both the iPhone and iPad devices by adding design elements to enhance the experience. For example, you can use the app in either landscape mode, where you can swipe through the content as with the standard print edition, or you can hold it in portrait mode, where you get a more interactive version of the magazine.
The app also adds a new twist to the magazine’s fashion and beauty recommendations. Readers can now click on an item in the magazine and be transported to a website where you can instantly purchase items from the magazine.
Glamour is the 5th iPad magazine Condé Nast has released behind well known titles like Vanity Fair, GQ, Wired and Epicurious. With fall fashions appearing in malls across the country, check out Glamour today and be prepared for the latest trends.
Over the last 4 weeks, Condé Nast has been very active releasing updates for the Wired Magazine app.
In early July, Wired started offering its magazine app as a free download. But, keep in mind you still have to buy the full issue of the magazine, which you can update with the in-app purchase feature.
Then, Condé Nast made another move by dropping the price of the July issue to $3.99. We don’t know if this will be the official price going forward, but the August issue is available once again at $3.99.
So far, Wired has brought a magazine app with tons of multimedia, including audio, videos, and interactive graphics. With the August issue, the company is adding more multimedia content to their collection. They are now including original short films that are available exclusively on your iPad.
The latest app update features five short films with comic Will Ferrell. Watch Will Ferrell spoof once-anticipated inventions for the 21st century in a series of films that are tied to the August issue titled, “The Future That Never Happened”.
It’s hard to say if the new added features will convince more people to download the magazine app. However, we cannot ignore some facts. Wired has already experienced thousands of downloads for their magazine since it came out over 2 months ago. And, publisher Condé Nast seems to be planning to push lots of video content to you via their iPad app.
According to an article published by Wired yesterday, a new study about the psychological profile of iPad owners suggests that most of them are wealthy, well-educated, sophisticated, power-hungry, over-achieving and disproportionately interested in business and finance, while at the same time altruism and kindness are not their forte. In other words, iPad owners are selfish elites.
Interestingly enough, on the other side of the spectrum, the majority of iPad critics never actually played with the device. This group tends to be composed of self-directed young people who look down on conformity and are interested in videogames, computers, electronics, science and the internet. In other words, iPad critics are dubbed independent geeks, and owning an iPad would be a sign of conformance, something they seem to despise.
The study, conducted by the folks at the consumer research firm MyType on 20,000 iPad owners and critics, also gives pointers to explain the somewhat surprising results: in their opinion, both the iPad price tag and the fact that the device is more or less “superfluous” seem to appeal to self-centered workaholics who value power and achievement and tend not to be kind or to help others. On the other hand, the main reason why iPad critics are so vehement can be explained by the fact that bashing the iPad is no more than an identity statement for them.
Note that these results should be taken with a grain of salt, as based on what we have seen so far, the reality is a lot more gray than what Wired and MyType reported. Also, if you are an iPad owner and disagree with the fact that you have been dubbed a selfish elitist, you may want to start here.
Chart Credit: MyType
After more than 90,000 copies sold since going on sale, Wired Magazine has returned with the July issue and plenty of updates. Without further ado, let’s get into the details.
The Wired app is now free to download. But, keep in mind you still have to buy the full issue of the magazine, which you can update with the new in-app purchase feature. You will be able to get both future and past issues from the same app. So, if you purchased the June issue, you’ll still have full access to that issue.
Another move by Condé Nast was to drop the price of the current issue compared to last month. The July issue is a dollar cheaper, which means you can purchase the issue for $3.99. We don’t know if this will be the official price going forward, or if the price will be reduced even more. Magazine representatives have mentioned the recent price cut is associated with their investigation of different business models.
If anything, the price drop at least shows the company is trying to figure out ways to make their content available more efficiently and at a cheaper price. I’m not one that will keep every single issue on my iPad. I’ll need that space for other things eventually. But, I like the fact the new Wired app gives me some flexibility to download old issues, or skip an issue and download it later as a back issue.
Sports Illustrated long has been a leader in outstanding photography and writing. Their market presence in the sports world has been phenomenal for years.
About a month ago, we reported the famous magazine was showing one of the first examples at the Google I/O Conference. What amazed everyone at that time was that the magazine still followed its usual print publication layout, and showed off advanced features such as embedded videos with dynamic transitions, print-like fonts, and a very impressive pop-up navigation bar.
It almost seems it was yesterday, maybe six years ago, when the web version of our favorite magazines or newspapers was primarily a text experience with a few photos added to the web site. Everything was static and boring. Over the last few years the experience has certainly improved.
Well, Sports Illustrated’s iPad app has landed in the App Store this week. The iPad edition will give you the same stories as the print issue, but the publisher has focused on adding extra content into the app. They have added extra photos, exclusive documentary videos, a book excerpt and many more features.
Condé Nast has finally delivered its Wired magazine application for the iPad.
Several weeks ago Wired was still insisting that its magazine app for tablets would still reach the iPad despite being built using Adobe’s Flash-to-iPhone tool. At that time, publisher Condé Nast said, they were working with Adobe to develop the reader, but was adamant that it would still pass Apple’s iPhone 4.0 guidelines.
Many of us were still speculating, whether Wired had actually discovered a workaround for Apple’s guidelines, or was simply hoping that it will be given an exception.
Well, it seems that Wired had to rebuild the Wired app from the ground up using Objective C, and now it is available to Wired fans on the App Store.
We have not tried the app yet, but it seems it comes with lots of bells and whistles. If you are a Wired fan and like the traditional paper magazine experience, you will probably like the digital magazine experience on your iPad. It will enlighten you with great visual tools, images and short films.
Three weeks ago, Wired was still insisting that its magazine app for tablets would still reach the iPad despite being built using Adobe’s Flash-to-iPhone tool. At that time, publisher Conde Nast said, he was working with Adobe to develop the reader, but was adamant that it would still pass Apple’s iPhone 4.0 guidelines. Many of us were still speculating, whether Wired had actually discovered a workaround for Apple’s guidelines, or was simply hoping that it will be given an exception.
Recently, TechCrunch reported that Encoding.com shows some trends in the past four quarters, in which the H.264 format went from 31% of web videos to 66%, and seems to be the largest format by far. Encoding.com is a service that has encoded over 5 million videos in the last year, including those of Brightcove, MTV, WebMD, MySpace and Red Bull. According to the data, at this time last year, 69% of the videos they were encoding were in Flash, either VP6 or FLV; now it is only 26% combined. H.264, on the other hand, went from 31% to 66% over the same period.
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