
By
Roberto | July 29, 2010 |
3 comments
We’re heading into the last stretch of Major League Baseball’s (MLB) season for 2010. And, MLB has brought plenty of live games to the fans via their fantastic multi-media At Bat app. Needless to say, the games and all interactive features have been a great experience for everyone.
What’s even more impressive, is that MLB has the numbers to back it up as well. The At Bat app has been downloaded 100,000 times. Based on MLB Advance Media statistics, on average, about 40,000 people use the app on a daily basis. From those daily users, 25% watch live games.
The MLB At Bat app is not a cheap download. It costs $14.99. In addition, subscribers that want to get access to a complete schedule of MLB live games would need a MLB.TV subscription. So, if we do a quick math and round-up to $15 per download, that’s over $1 million in revenue (after Apple’s 30% cut) generated by MLB’s iPad app.
I think we continue to see evidence that many folks are getting hungrier when it comes to consuming media and all kinds of content via the iPad. This is only the beginning!