Apple Patent Bridges Online Retailers and Brick and Mortar Stores
Apple was granted a new patent today, involving a store affiliation system, which may not sound interesting at first glance, but it could potentially bridge the gap between brick-and-mortar and online retailers.
The patent, 8108261, is a system designed to track online purchases made from a particular store’s wireless network, which can be used to facilitate a partnership between an online store and a traditional business establishment. Currently, a customer can make a purchase at an online store from any WiFi access point, and online stores do not take into account location. So a purchase from Starbucks is the same as a purchase from home, which this patent aims to change.




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