
By
Bill | June 25, 2010 |
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The iPad is the perfect mobile device to watch TV on the go or while sitting around the house. Many movie and TV companies like Netflix, ABC, and CBS have embraced the iPad and created apps or retooled their websites to support the new device. So with all the attention on the iPad and the new iPhone 4, wouldn’t you target an iOS device if you were launching a new mobile TV service? Not if you’re Fox Mobile.
Fox Mobile just launched their new Bitbop mobile TV subscription service yesterday. The only problem, the TV service is exclusive for Blackberry users. That’s right, no iPhone or Android support for Fox’s new Bitbop service.
There are over 100 million iOS devices on the market today and each is capable of watching streamed video services over 3G or WiFi. You would think Fox would include support for iOS devices in their subscription TV service. This service limitation doesn’t appear to be another Flash related snub either, as the Blackberry devices also do not support Flash.
According to Joe Bilman, Fox Mobile Group, the reason for the focus on Blackberry is simple, “The potential of the smartphone has barely been tapped. Our goal is to provide consumers with an exciting new digital entertainment experience on their handheld devices and what better place to start than with the original and continuously innovative smartphone.”
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