
By
dag | August 25, 2010 |
6 comments
While the iPad is enjoying skyrocketing sales, almost no information has been published when it comes to apps piracy on the device.
According to PocketGamer.biz, apps piracy on the iPad could be much higher than anticipated, based on early figures revealed by Qwiboo, the company behind Aqua Globs HD, a $1.99 game released less than 10 days ago: the game is currently experiencing a whopping 50% piracy rate. In other words, one out of two users of the game simply decided not to buy the app, but is actively using it, as the numbers were collected by looking at scores published on OpenFeint.
As TUAW puts is, this number should be taken with a grain of salt, as a large number of pirates wouldn’t have purchased the game in the first place anyway. Still, the number is significant, and Qwiboo’s experience is unlikely to be unique.
It’s disappointing to see that a large number of iPad users seem to choose not to pay for some of their apps, but this could also be a wake-up call for some developers out there: based on the feedback we received, a lot of users choose to download pirated apps to simply try them, and would be willing to pay for them if given the chance. In other words, providing “lite”, free versions of paid apps, or using in-app purchase mechanisms, may be the best way to convince pirate wannabees that the app is worth paying for.
If you are a developer, or if you decided not to pay for some of your paid apps, don’t hesitate to share your experience with us, via the comments section.