I’m not going to lie: the first thought that popped into my head when I started to peruse the Instamatch app was “what a waste of time.’
Then I spent an hour happily playing with it. Waste of time, indeed. Instamatch is memory concentration game that integrates with the Instagram, the popular iPhone app, to create a card-matching memory game.
It works like this: Pick a game mode that either chooses from a pre-selected set of photos or from your own Instagram photos. (The game is not officially associated with the photo-sharing app, by the way). The goal is to match as many pairs of photos as possible–as quickly as possible.