Once a new hire makes it through the rigorous interview process to get a job at Apple, the real training begins. Not only that, but it goes on for as long as an employee wants to take advantage of the company’s in-house “Apple University” training courses.
Apple University was established by former CEO Steve Jobs in 2008 as a way to immerse employees in the culture of the company. Classes focus on the history of Apple. Classes aren’t required, but regularly fill up.
This week, the New York Times was able to get a rare interview with three Apple employees that were willing to talk about Apple University as long as their identity was not revealed. They describe the secretive training courses as a reflection of the image that Apple presents to the world. It is “meticulously planned, with polished presentations and a gleaming veneer that masks a great deal of effort.”