On Sunday, the New York Times published a profile piece about Apple CEO Tim Cook. In it, the author describes Cook as an environmentalist and humanitarian who has been building Apple into a well-rounded tech company with a team of leaders, instead of the one-man-at-the-helm company it was under former CEO Steve Jobs. Both methods have proven successful, but investors and analysts are still comparing Cook’s methods to Jobs’ methods and coming out disappointed.
One thing Cook did differently than Jobs was to recognize the market desire for a smaller, low-cost tablet. Without Cook, the iPad mini would never have existed.