This past October, Apple CEO Tim Cook came out. He told the world he was gay an essay for Bloomberg Businessweek in which he also expressed his concern with the lack of human rights and protection many people face based on their sexual orientation. He noted that his decision to come out was influenced by the idea that he might be a role model to the gay community. “If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is… then it’s worth the trade-off with my own privacy,” he wrote.
After hearing the news, Alabama Democratic state Representative Patricia Todd, who was in the process of drafting an anti-discrimination law, joked that she would name her bill after Cook.
It was just a joke, but the news cycle picked it up and Apple heard about it.