When Apple first launched the iPad in 2010, Amazon went on a warpath, trying to convince people that the Kindle was the better product. What the company failed to realize at the time was that the two devices weren’t even in the same category. The Kindle was an e-reader and nothing else. The iPad was a mobile personal computer.
Today, things have changed and Amazon is competing more directly with Apple in the tablet market. The brand new Kindle Fire HDX is currently one of Amazon’s Cyber Monday deals at $50 off. The company’s latest tablet to enter the market is a legitimate “orange to orange” comparison to the iPad. However, Amazon still sees the need to make fun of Apple in order to look better, which makes me think the company doesn’t have a high opinion of its product if it needs to stoop to such tactics.