According to the latest analysis by research firm IHS, the new iPad Air features a more expensive display than previous models, but is ultimately cheaper to produce. Depending on the model, the iPad Air is estimated to have cost between $274 and $361 to build. The study compared the iPad Air to the third-generation iPad, as that was the last full-sized model the firm had studied.
If you’ve been on the fence about upgrading from your old iPad, Target has just made it easier for you to decide. Between now and Nov. 9, you can trade in any used iPad, including the first-generation model, and receive a minimum of a $200 gift card. Combine that with Target’s already discounted price on the new iPad Air, and you can walk out of the store with Apple’s newest generation tablet for only $279.
Tim Cook is known for being a softer, gentler CEO for Apple than his predecessor, Steve Jobs. The latter has donated significantly to various charities, speaks openly about attempts to work with suppliers in other countries to create safe environments for workers. Cook also recently wrote an opinion piece for the Wall Street Journal, asking the Senate to support the Employment Nondiscrimination Act, and called on the House of Representatives to bring it to the floor for the vote.
I used to use a dedicated LTE hotspot device before Apple had it built in to the iPhone and iPad. It was fast and I could connect all of my devices, including my laptop, to the internet wherever I went. The biggest issue was the battery life on that device which lasted significantly less than the devices I attached to it. Batteries have long been an issue for iPhones and iPads, but as batteries get more powerful to support newer hardware, some tasks such as creating hotspots can benefit in useful ways.
Last Friday, we discovered that popular survey company J.D. Powers ranked Samsung number one in overall satisfaction for its 2013 U.S. Tablet Satisfaction survey. While that alone may not seem like a big deal, the confusion was in the fact that Apple out-ranked Samsung in all but one category. How J.D. Powers came to the conclusion that Samsung was better than Apple in customer satisfaction was a mystery.
We all presumed that J.D. Powers would come out with some sort of official announcement that the numbers were calculated incorrectly and that Apple, did take first place in overall satisfaction. Instead, 9to5Mac received word from the company’s survey manager, Kirk Powers, who stood by the numbers and offered a somewhat vague explanation as to why Samsung’s numbers were higher than Apples.
Shortly after Apple unveiled the iPad Air, T-Mobile held a press conference on Twitter where the company announced their “Tablets Un-Leashed” campaign that promised no money down and 200 MB of 4G LTE data for as long as they owned their device. One tweet about the campaign promised “no strings attached, no commitments, no 2yr service contracts.” The day the iPad Air went on sale, new T-Mobile customers were disappointed to discover that “free,” in this case, means paying a monthly fee.
Perhaps it was just a matter of time, but the media frenzy around the NSA and international spying is finally starting to affect tech companies due to a lack of trust in sensitive situations. The security team at Downing Street isn’t taking any chances and made a point to remove a set of iPads used in a demonstration, immediately as the demonstration ended. Apparently the cabinet members were instructed not to touch the iPads because they could lead to a security breach.
Apple likes to brag about how many devices were sold during opening weekend. They usually have a well-written press release with the sales numbers, first thing Monday morning. However, the company has yet to produce such a press release this time around. Either Apple is embarrassed by low sales of the new iPad Air, or they have decided to wait until the iPad mini launches later this month to give us the low down. It is more likely the latter, especially since numerous app analytics firms have reported that iPad Air sales are approximately five times higher than the fourth-generation iPad during opening weekend.
Welcome to another edition of our weekly tips, tricks, and general advice column. Apple does not give out a 500-page user guide with products. They prefer that we explore our device and get to know it by trying things out. If you need a user manual, you can download one, but the read might be a little boring. That’s why we are here.
Each week, we offer a little insight into ways you can use your iPad to its fullest potential. Last week, we told you how to make a Photo Book in iPhoto, a new feature recently added to the app and only available on iOS 7.
Another Monday has come and another week of new apps and games has, too. Each Week, Apple spotlights a handful of apps and games that the editors believe are worthy of special attention. Last week, as a nod to the Halloween holiday, Apple spotlighted Dead Trigger 2 as the Editor’s Choice.
This week, Apple spotlights a weight loss app that might be easier to swallow than any diet pill invented so far. If you are dreading the inevitable winter weight, there is hope.