| March 19, 2014 | No comment yet
This past Tuesday, former Wall Street Journal tech reporter Yukari Iwatani Kane’s book about Apple, Inc. was released under HarperBusiness. In it, the reporter concludes that the most admired, highest valued brand, most profitable tech company in the world is “on the decline” after the death of its former, enigmatic CEO Steve Jobs.
In response to Kane’s assertion that the current CEO can’t fill the shoes of his predecessor, Tim Cook released a statement that called the book “nonsense and said that it “fails to capture Apple, Steve, or anyone else in the company.”
In response to Cook’s statement, Kane released a statement in which she said her book “must have touched a nerve” with Cook for him to react so negatively about it. Read More »