Two research firms recently released reports on global tablet sales. While it isn’t a surprise that all brands of tablets have increased their sales in recent years, it is surprising to hear that iPad sales have dropped at the same time. According to both ABI Research and Strategy Analytics, Apple is losing ground while Samsung has picked up the pace.
ABI Research’s report, “Analysis of Apple’s Tablet Business Model,” notes that Apple has reached a “fork in the road” when it comes to the tablet market. According to their research, iPad sales have grown 13 percent in the past year while at the same time, Apple’s competitors in the market have experienced a 79 percent growth. As the market matures, ABI questions whether Apple is losing momentum while Samsung and other tablet makers catch up because consumers are given a wider variety of choices in size, connectivity, and price.