Apple’s near field location identification technology, iBeacon, is starting to get some buzz. We’ve known about the service since Apple demonstrated iOS 7 in June of 2013. Just recently, we heard about BySpace from Exact Editions. The tech company wants to make it possible for magazine companies to offer free editions of their publications within a store, office, or waiting room.
The Associated Press has reported that, today, Apple will roll out iBeacon connectivity across 254 U.S. retail stores. This near field location tracking service makes it possible for Apple to send you notifications about products while you are looking at them in the store.
The Associated Press was recently invited to demonstrate iBeacon technology in Apple’s Fifth Avenue retail store in New York City. Apple has installed 20 iBeacon transmitters throughout the store. As customers browse the showroom floor, they will receive notifications regarding iPhone upgrades, accessory possibilities, and even whether your device is ready to be picked up from the Genius Bar.
Users must have the Apple Store app installed and give permission to track them and receiving notifications. Then, when the user walks into an Apple retail store, the technology will activate.