Yesterday, TechCrunch dropped a pretty big rumor bomb on the tech world by claiming that Apple plans to shut down Beats Music, the company it paid $3 billion for earlier this year. Within the hour Re/code published a response stating that Apple won’t be shutting the service down, but instead may consider “changing the Beats Music brand.” That sounds like pretty much the same thing, to me.
From both TechCrunch and Re/code, it sounds like the future of the streaming music service called “Beats Music” is in flux. It may mean the service will simply act different than it does now, or it may mean that the brand will dissolve entirely or be folded into iTunes Radio. What does seem to be sure is that, eventually, Beats Music will change.