Apple recently started a new advertising campaign to remind the world what their tablet can do. The “Your Verse” ad shows a number of different creative ways in which the iPad has been used. From video shoots to live music performances, the iPad has been a lot of places and done a lot of things.
When the campaign first started, Apple went in-depth with one of the many activities highlighted in the “Your Verse” advertisement. The underwater exploration showed how a group of marine biologists recorded their findings using iPad tablets housed in a special pressure-controlled waterproof device.
Today, Apple added a second in-depth story showing the iPad at the opposite end of the elevation spectrum. The tablet has been used by two world-class mountaineers to climb some of the highest peaks in the world.