Apple’s iAd service is a way for independent app developers to make a bit of money while giving away their product to iOS users for free. We don’t particularly like it, but we tolerate it so we can play fun games without having to spend money. The small banner at the top or bottom of the menu screen is fairly unobtrusive, so we don’t complain… much.
Back in March, Ad Age reported that Apple was planning on upgrading its iAd service. This week, Apple announced the upgrade, which allow companies to buy full-screen advertisement banners, as well as pre-roll videos. So much for unobtrusiveness.