Jimmy Iovine and Dr. Dre Profile Showcases Their Innovative USC Academy

37 Beats

The Wall Street Journal just published a profile of Jimmy Iovine and Dr. Dre in which the powerhouse duo discussed their new endeavor called the USC Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. While modesty didn’t play a huge part in naming the new academy, the WSJ profile is an opportunity to see inside these efforts and I believe that the program is going to produce some excellent students.

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Forbes Names Apple Most Valuable Company in the World for Fourth Year in a Row

Forbes Valuable Brand 2014

In various surveys around the world, Apple has managed to take the top spot. Whether it is for “coolest brand,” “best global brand,” “most valuable brand,” or “Kidfinity” the iPad maker is kind of a big deal. Less than a week after J.D. Power just dropped Apple from the top spot in its consumer satisfaction survey, Forbes has announced that, for the fourth year in a row, Apple is the World’s Most Valuable Brand.

Forbes attributes some of Apple’s success to its ability to charge a premium price and still move products. “There are other phones and tablets that are functionally comparable or arguably better than the iPhone and iPad, but the Apple brand carries tremendous weight and credibility, and customers are willing to pay up for that,” Forbes notes.

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PadGadget’s Sound Stage: Woojer Wearable Woofer Lets You Feel the Vibrations, Literally

Woojer 2

I’ve always been proud of my Mac’s subwoofer setup. It makes my music sound rich, deep, and pretty epic. If I’m playing games, experimenting with music apps on my iPad, or piping tunes through an external speaker, the biggest thing missing is that rich bass boost that sometimes feels like its vibrating in your chest.

Woojer is a matchbox-sized device that turns those weak bass beats into a physical blast that literally vibrates in your chest, or hip, or wherever you decide to clip it. The device connects to your iPad or iPhone, or any audio unit with a 3.5mm jack, for that matter, and coverts sound to vibration, giving a sort of augmented sense of immersion.

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Google Updates Maps with New ‘Material Feel,’ Coming in the Next Few Days

The new Google Maps app

Google has been hard at work redesigning its popular Maps app with a layering feature that will add bright colors and a few new enhancements that you will probably enjoy.

On the company’s blog, Google announced that, “over the next few days,” the update will roll out across android and iOS devices. Actually, the company specifically mentions the iPhone, so there is a chance that the iPad will be left out again.

The update promises rich surfaces and shadows that “echo the real world.” The redesigned interface will be easier to understand and access.

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Former NSA Official Says Apple, Google More Hostile to Western Intelligence Than China or Russia

Photo Courtesy of The Guardian

Photo Courtesy of The Guardian

More than a year ago, we learned that the NSA and FBI were spying on citizens of the U.S. through a data collection program called PRISM. At the time, companies such as Microsoft, Google, Apple, and Facebook were named as participants, knowingly or unknowingly, in the scandal.

Since then, Apple has gone above-and-beyond to make sure that there is no possible way that the government could collect user data. Just a few months ago, Apple CEO Tim Cook wrote an open letter on customer privacy where he described just how hard it would be for anyone, including the government, to access our personal data on devices running iOS 8. “Apple cannot bypass your passcode and therefore cannot access this data,” wrote Cook. “So it’s not technically feasible for us to respond to government warrants for the extraction of this data from devices in their possession running iOS 8.” He also noted in an interview with Charlie Rose in September that Apple literally could not comply with government subpoenas because user data is encrypted and “we don’t have the key.”

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Apple Beats Samsung For Brand Value in China

china_ipad

China Brand Research Center recently published findings of a consumer brand survey and found that Apple was the big winner in the mobile category. Samsung Electronics had previously held the coveted spot in 2012 and 2013. It looks like Apple CEO Tim Cook was right when he said that China was going to be a major player for the company in the future.

According to an article in Business Korea, the China Brand Power Index for this year showed Apple’s placement at number one on the list followed by Samsung, who incidentally did take first place in the TV and monitors category.

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CNN Election Coverage Team Caught Using Microsoft Surface as Stands for iPad

CNN iPad instead of Surface 1

Yesterday was Midterm Election Day for the US. While not nearly as big as the Presidential elections, it is still a pretty big deal for us. In an effort to generate some free publicity, Microsoft provided CNN newscasters reporting on the election a number of Surface Pro tablets. This made Windows fans very happy, as they were reportedly sending enthusiastic tweets across the Twitterverse. Sentiments like, “Watching CNN because they are using Surfaces. FOX using Macs” found their way into social media. As if the tablet a person uses determines whether news is reported properly or not.

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PadGadget’s DIY iPad Project Spotlight: No-Sew Tweed Tablet Cover

DIY Tweed Case4

Fall has finally begun. Daylight ends earlier, leaves have begun turning beautiful shades of red. Urban professionals have dragged their tweed suit collection out of the closet. When the weather turns cold, tweed is in fashion.

If your brightly-colored iPad cover just doesn’t seem to fit the season anymore, we have an easy no-sew project that will make your tablet look professional, and seasonal.

This project comes from Jenna at Everything I Want and Nothing I Don’t. Her project is actually for a Nook. However, it is very easy to change the measurements to fit any sized tablet, whether it is an iPad mini, iPad Air, or one of those other tablets.

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Rumor: Apple Watch Pricing Revealed, Pre-Valentine’s Day Launch Still Possible

Apple Watch

This week, Apple staff leaked information from Retail Chief Angela Ahrendts regarding an estimated launch date for the Apple Watch. So, with the scant information we have about Apple’s new wearable technology, this brought us one step closer to knowing more about its upcoming release.

Today, however, French-language news site iGen.fr is reporting that the Apple Watch is still on track for a possible pre-Valentine’s Day launch in 2015, despite what Ahrendts had previously said. Additionally, unnamed sources gave iGen.fr a few pricing estimates for different models.

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In Light of 13-Inch iPad Pro Rumors, Microsoft Supposedly Developing Larger Surface Pro

iPad Pro

Earlier this week, we heard a rumor that Apple’s supposed iPad Pro is not going to be the full-sized 13-inch screen that we’d been hearing about for nearly two years, but would actually be more akin to Microsoft’s Surface Pro 3, which measures 12.2 inches.

Only a short time later, new rumors suggest that Microsoft is actually trying to out-size Apple’s rumored 12.9-inch tablet with its own 13 or 14-inch Surface Pro. Is there a such thing as a tablet that is too big?

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