Piper Jaffray has been working on a variety of surveys relating to wearable computers and the rumored iWatch in particular. Last fall, a survey showed that only 12 percent of those surveyed would by an iWatch at $350. A few months later, a group of teens were asked a similar question and 17 percent said they would be interested in buying the product at that price. Maybe it’s because they don’t worry about money as much.
A new survey conducted by Piper Jaffray based on general jewelry and watch wearers showed that, even those who are still wearing watches long after the trend has died are not particularly interested in the $350 iWatch.