Another round of valuable branding surveys have hit the street. This one is from Britain-based CoolBrands. According to the company’s research, Apple – for the third year running – has topped the list of most valuable brand. Right behind the tech giant is luxury carmaker Aston Martin, followed by Nike in third place.
CoolBrands’ survey, which is made up of 2,000 British consumers, as well as 37 trend-setters, showed that, of the top 20 ranked brands, 13 of them stayed in the running while the likes of Twitter, Prada, Adidas, and the BBC’s iPlayer all fell out of the ranks.