Amazon has really been ramping up its services and features lately. The company recently added streaming music to its list of content available to Prime members. In April, the Fire TV became Apple TV’s newest competitor. Just last week, the Fire smartphone was announced, which will bring Amazon’s entire app ecosystem, as well as a few unique features.
Today, Amazon updated its iOS Instant Video app to include HBO shows for Prime members, new video playback controls, and “First Episode Free” content for everyone.