Big news on the Apple Maps front. The iPad maker has just acquired crowd-sourced location data company Locationary. With the help of the startup’s CEO, Grant Ritchie, Apple may finally get the help it needs to fix what is wrong with Maps.
According to AllThingsD, Apple acquired the Canadian company, including all technology and team members, this month. The cost of the acquisition was not made public.
This information was confirmed by Apple spokesperson Steve Dowling in a statement. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
Locationary is a Wiki-based listing of local businesses around the world with a federated data exchange called Saturn. Saturn collects data and continuously merges and verifies information on those businesses and points of interest around the world. This service would be a great help to one of Apple Maps’ most egregious problems of displaying old and incorrect information.