— Philip Schiller (@pschiller) August 14, 2014
The “Ice Bucket Challenge” has been spreading like wildfire across the nation. A person called on the Ice Bucket Challenge can either dump a bucket of ice water on his head (pictures, or it didn’t happen), or donate to the ALS Association to support research for amyotrophic lateral sclerosis (ALS, or Lou Gehrig’s Disease), or both. It has become so popular that the likes of Justin Timberlake, Chris Christie, and Jimmy Fallon have taken up the challenge. Recently, celebrities in the tech world have started making their support of ALS research known.