Well, its official. All of that speculating and predicting and questioning of strange YouTube videos can now be put to rest. Apple just announced that it has agreed to acquire Beats Music and Beats Electronics for $2.6 billion in cash and assets with $400 million in vesting stock. With it, co-founders Jimmy Iovine and Dr. Dre will become members of the Apple team, although their role at headquarters is still unknown.
Apple will purchase both the subscription-based streaming music service and the hardware portion of the company, which includes headphones, speakers, and audio software.