Yesterday, EA Games launched a port of the 1997 empire building game Dungeon Keeper. While it stays true to the original gameplay in most respects, it happens to be free to download and incorporates the pay-to-play timed action mechanics. This, of course, caused outrage at fans of the original title (Frankly, I found it to be a bit much myself). Gamers call companies that engage in free-to-play, or “Freemuim” tactics frauds, tricksters, greedy, and more. Why would a game company continue to launch free-to-play titles when so many people hate it?
Well, according to research firm App Annie, it is because the free-to-play game model makes bank. In 2013, the freemium business model took 93 percent of games app revenue, up from 86 percent the previous year.