New York’s Fashion Week put Apple in the spotlight in a new category earlier this month. Fashion celebrities were seen fawning over the company’s upcoming Apple Watch, due in early 2015. Thanks to the new wearable computer, Apple’s design guru has overshadowed its CEO as the executive to talk about on the red carpet. Jony Ive has made the rounds with a few media giants in the fashion industry. This week, he sat down for an in-depth interview with Vanity Fair.
In the interview, conducted at Vanity Fair’s New Establishment Summit in San Francisco, Ive talks about the design process at Apple, where the idea for the Watch came from, and his early days with the company.