In a move that is sure to both excite and frustrate Apple TV users, several new apps have been announced that are available when you download and install version 5.3 of Apple TV software. The update includes HBO GO, WatchESPN, Sky News, Crunchyroll, and Qello.
While each has access to free content, HBO GO and WatchESPN require that you have a subscription through a participating television provider and several others have subscription options available. Adding these apps certainly points to a shift away from traditional cable and satellite offerings and more towards an on-demand paradigm. For those of you that have dropped your television provider, this update is a reminder of an industry that is refusing to let you go without a fight.