Apple is the Most Reputable Company in Latest Harris Reputation Poll
Apple officially passed Amazon in the 2012 Reputation Quotient (RQ) published in the most recent Harris Poll Study. This is a bigger deal than you might think because in the current culture of the business world public perception is a critical consideration that can have lasting impact on the longevity of a company’s success.
I might be overstating the point here as I sometimes have been known to do, but there are some interesting trends in public perception that will undoubtedly continue to make waves. Keep in mind that this particular poll has been running for 13 years and Apple’s top score reflects the success of its ability to combine several industries into a single tour de force.