Brand loyalty is something that every company dreams of, fights for and would sell their first-born child to obtain. Apple has it in spades. According to a recent survey done by Reuters, Apple costumers are doggedly loyal, even when then don’t mean to be. One major reason: iTunes and the App Store. Another, Apple makes simple products that everyone can use.
According to the Reuters survey, those who have already invested in the Apple ecosystem are much more likely to continue using their products.
One shopper surveyed was looking into Samsung’s Galaxy Tab after his iPad was recently stolen. “The Samsung appeals to me because it has an SD (digital memory) card and is more flexible in terms of software and hardware you can use with it,” said Parisian Max Cevenne, 62. “But I may end up going back to the iPad since I already use other Apple products, and it might be simpler.”