Since the launch of the iPhone 5S and the iPad Air, health and fitness apps have become more popular than ever. One reason has to do with the M7 motion coprocessor chip that allows apps to track users’ physical activities. It used to be that you’d have to strap a pedometer to your ankle to see how may steps you’ve walked. Now, all you have to do is walk. Most people already carry their iPhone with them. If a fitness app is running in the background, it is tracking.
According to a recent report from Flurry Analytics, health and fitness apps are growing faster than the overall app market. Considering the games category has traditionally been the most popular subject in the App Store, this new trend is really moving.