At about 11:50 a.m. PT on Sept. 9, Apple announced to the world that U2’s new album “Songs of Innocence” would be free for everyone with an iTunes account. It took about 10 minutes for the free content to appear in the iTunes Store, but it did appear and it is free. I downloaded it onto my MacBook Pro and started listening to it while writing an article about it.
During the Apple media event, Cook stated, “Every iTunes customer gets this incredible album for free… It is available throughout the day in your iTunes library. All you have to do is click and you can begin listening.” He noted that it will also be on iTunes Radio and Beats Music.