In various surveys around the world, Apple has managed to take the top spot. Whether it is for “coolest brand,” “best global brand,” “most valuable brand,” or “Kidfinity” the iPad maker is kind of a big deal. Less than a week after J.D. Power just dropped Apple from the top spot in its consumer satisfaction survey, Forbes has announced that, for the fourth year in a row, Apple is the World’s Most Valuable Brand.
Forbes attributes some of Apple’s success to its ability to charge a premium price and still move products. “There are other phones and tablets that are functionally comparable or arguably better than the iPhone and iPad, but the Apple brand carries tremendous weight and credibility, and customers are willing to pay up for that,” Forbes notes.