Before Apple announced the very first iPad, the company was losing its place in the smartphone market. Google’s Android was free and open, and the software ran on practically every other mobile device that wasn’t made by Apple or BlackBerry (Research in Motion, at the time). According to a new book by author Fred Vogelstein, in order to compete with the Android operating system, CEO Steve Jobs made the tech world-altering decision to make an iPad.
Author Archive for Lory
Writer of all things app related, traveler of the space-time continuum, baker of really great cookies. Follow me @appaholik
Around here, we like to believe that the iPad is better than everything. While that is just an opinion, most market research backs up our beliefs with surveys, benchmarks, and other data. However, sometimes, we just have to admit that another product out there may have something going for it that Apple does not. Amazon’s brand new Kindle Fire HDX tablet is one of those products. According to DisplayMate Technologies, the Fire HDX out-performed the iPad Air by quite a bit.
The iPad Air isn’t even through it’s first week of sales and rumors of a new tablet are already starting to churn. Well, not exactly new. In fact, whispers of a larger screen iPad have been floating around for more than half a year. A few months ago, Macotakara reported that Quanta was working with Apple on the design of a 12-inch tablet. Today, the Chinese language tablet website PadNews is claiming that the larger sized tablet, now being dubbed “iPad Pro” (instead of iPad Maxi), will be unveiled in 2014.
If you’ve been on the fence about upgrading from your old iPad, Target has just made it easier for you to decide. Between now and Nov. 9, you can trade in any used iPad, including the first-generation model, and receive a minimum of a $200 gift card. Combine that with Target’s already discounted price on the new iPad Air, and you can walk out of the store with Apple’s newest generation tablet for only $279.
Tim Cook is known for being a softer, gentler CEO for Apple than his predecessor, Steve Jobs. The latter has donated significantly to various charities, speaks openly about attempts to work with suppliers in other countries to create safe environments for workers. Cook also recently wrote an opinion piece for the Wall Street Journal, asking the Senate to support the Employment Nondiscrimination Act, and called on the House of Representatives to bring it to the floor for the vote.
Last Friday, we discovered that popular survey company J.D. Powers ranked Samsung number one in overall satisfaction for its 2013 U.S. Tablet Satisfaction survey. While that alone may not seem like a big deal, the confusion was in the fact that Apple out-ranked Samsung in all but one category. How J.D. Powers came to the conclusion that Samsung was better than Apple in customer satisfaction was a mystery.
We all presumed that J.D. Powers would come out with some sort of official announcement that the numbers were calculated incorrectly and that Apple, did take first place in overall satisfaction. Instead, 9to5Mac received word from the company’s survey manager, Kirk Powers, who stood by the numbers and offered a somewhat vague explanation as to why Samsung’s numbers were higher than Apples.
Shortly after Apple unveiled the iPad Air, T-Mobile held a press conference on Twitter where the company announced their “Tablets Un-Leashed” campaign that promised no money down and 200 MB of 4G LTE data for as long as they owned their device. One tweet about the campaign promised “no strings attached, no commitments, no 2yr service contracts.” The day the iPad Air went on sale, new T-Mobile customers were disappointed to discover that “free,” in this case, means paying a monthly fee.
Apple likes to brag about how many devices were sold during opening weekend. They usually have a well-written press release with the sales numbers, first thing Monday morning. However, the company has yet to produce such a press release this time around. Either Apple is embarrassed by low sales of the new iPad Air, or they have decided to wait until the iPad mini launches later this month to give us the low down. It is more likely the latter, especially since numerous app analytics firms have reported that iPad Air sales are approximately five times higher than the fourth-generation iPad during opening weekend.
Welcome to another edition of our weekly tips, tricks, and general advice column. Apple does not give out a 500-page user guide with products. They prefer that we explore our device and get to know it by trying things out. If you need a user manual, you can download one, but the read might be a little boring. That’s why we are here.
Each week, we offer a little insight into ways you can use your iPad to its fullest potential. Last week, we told you how to make a Photo Book in iPhoto, a new feature recently added to the app and only available on iOS 7.
Another Monday has come and another week of new apps and games has, too. Each Week, Apple spotlights a handful of apps and games that the editors believe are worthy of special attention. Last week, as a nod to the Halloween holiday, Apple spotlighted Dead Trigger 2 as the Editor’s Choice.
This week, Apple spotlights a weight loss app that might be easier to swallow than any diet pill invented so far. If you are dreading the inevitable winter weight, there is hope.