I love listening to music via Songza. When I’m working, I don’t often have the time to think about a specific band or artist that I want to listen to. Sonza is great for finding something that fits my mood, even when I don’t know what that mood is. After testing Beats Music, which also features mood-based curated playlists, I feel that Songza is better at creating very specific playlists that are ideal for a number of situations.
Yesterday, both Sonza and Google announced that the former would be joining the latter. That’s right, Google is the new, proud owner of Sonza’s entire library of curated playlists and has definite plans to bring the streaming music service to Google Play Music.
Google’s announcement notes the company is not planning any immediate changes to Songza so the service will continue to work like normal for existing users.
“Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products.”
Songza also made the announcement on their daily blog page.
“We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do. No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use.”
It is interesting to point out that both companies noted there will be no “immediate” changes. I wonder what future changes will bring? Google offers a streaming music service through Google Play Music for $9.99 per month. Will the company turn Songza into a subscription-based service that you can’t access without paying for? Currently, Songza offers a $3.99 subscription to Club Songza, which offers ad-free listening, exclusive playlists, and more. However, you can enjoy the service for free with advertisement support. I’d hate to think that Google will eventually force users to pay up or move on.
Google’s purchase of Songza is a clear attempt to compete with the likes of iTunes Radio, which may eventually support a similar curated playlist feature via Beats Music. Both independent streaming music providers were successful in their own right, but were snatched up by the bigger companies. While no changes have been made to iTunes Radio to incorporate Beats Music’s curated playlist feature, it is inevitable.
In just the same way, Google’s purchase of Songza will likely fold the playlist feature into the company’s streaming music service. It’s just a matter of when and how much.
Personally, I’d prefer listening to a curated playlist from Songza over Beats. The former just has a way with coming up with very specific activities that spark inspiration in me. For example, I can listen to a playlist for “Staying up all night,” “Walking through a City,” and “Lying Low on a Sunday Afternoon.”
If you don’t already have it, Songza is available on the iPad, iPhone, and iPod touch for free. Download it in the App Store today.