Apple Surpasses Wal-Mart, Staples to Become The Second Biggest Online Retailer

WSJ Online Retail Store Sales

Everyone knows that Amazon is leaps and bounds beyond any other company in the world for online sales. The Internet megastore doesn’t exist in the real world, yet is more convenient for most types of shopping than the store down the street. If you take Amazon out of the picture, Apple is the top seller of products and services online.

A recent chart published by the Wall Street Journal shows that Apple increased its online sales last year by 24 percent to $18.3 billion. The main reason for the significant uptick is due to the fact that Apple included hardware sales along with sales of media in its data grouping. Previously, the iPad maker only included sales from iTunes and the App Store.

Horace Dediu of Asymco tweeted a graph of the difference between Apple’s iTunes account activity and Amazon customer accounts from 2010 until now. Dediu’s chart shows that Apple’s online services have grown significantly faster than Amazon’s.

The Wall Street Journal points out that Apple has a big advantage over many other online retail stores, “millions of people with credit cards on file and one click away from making a purchase.”

Apple’s presence in the world, both online and in brick-and-mortar stores is growing at a rapid pace. The gadget maker may not have as many products as Amazon, but the fact that it surpassed all other online retails stores in 2013 shows that the company is fairing nicely.

About Lory: Writer of all things app related, traveler of the space-time continuum, baker of really great cookies. Follow me @appaholik