Chitika Insights recently released their second-quarter tablet usage update. While Samsung is picking up speed in the market share of units sold, it still appears that Apple is the dominant player by a significant amount when it comes to Internet usage. Chitika’s research shows that the iPad still generates more than three-quarters of all U.S. and Canadian tablet-based Web traffic.
The report is based on a sampling of tens of millions of U.S. and Canadian tablet-based online ad impressions that run through Chitika’s Ad Network. The data was used for the second quarter report was for the time period beginning April 1 and ending April 7, 2014. The Ad Network is a user agent that determines the Web browser, operating system, and mobile phone or tablet used by individuals that load a page containing the Chitika ad code.
From Chitika’s data, the iPad tops all tablet Internet usage with 77.2 percent of all U.S. and Canadian Web traffic. Although still much higher than its competitors, iPad usage is down a few points from the same time last year, which was 81.3 percent. Chitika notes that, even though the iPad’s dominance in this area has dropped slightly, it is performing very well considering how fast the overall tablet market is growing.
“While it is uncertain if Apple can reverse the tide and grow its domestic tablet usage share in the coming months, it is clear that iPad users remain the most active aggregate tablet user base by a wide margin, with that likely to remain the case for the foreseeable future.”
It is important to note that Samsung has nearly doubled its percentage of Web use, mostly due to the increase in available tablet options. Last year, Samsung captured 4.7 percent of tablet Web usage, while this year, the numbers rose to 8.3 percent.