The Walt Disney Company and DISH Network Corporation announced today that they’ve worked out their differences to the tune of a long-term, wide-range distribution deal that would allow subscribers to the cable company access to Disney’s sports, news, and entertainment content on T.V., PC, mobile devices, gaming consoles, and set-top boxes.
That means subscribers can now watch live and on-demand content from ABC-owned station, including ABC Family, Disney Channel, ESPN, and ESPN2 on their iPad, iPhone, and Apple TV, in addition to a number of other non Apple-related devices.
The agreement between the cable provider and network brings a number of subsidiary channels, like Disney Junior, ESPN Buzzer Beater, and more. DISH will provider customers with access to ESPNEWS, ESPNU, Disney Channel, and ABC Family in high-definition. ESPN Classic will be available as a video-on-demand channel.
“This agreement allows us to bring more innovation to the customer experience, including new marketing, packaging and delivery options,” said Dave Shull, DISH Executive Vice President and Chief Commercial Officer. “This paves the way for more customer choice and control over the viewing experience.”
Content providers have been moving toward on-demand, all-access offerings for some time now. Fox Sports made the Super Bowl available on mobile devices this year in an unprecedented subscription-free 27-hour event. Apple and Comcast are rumored to be working out a contract that would allow Apple TV access to the cable company’s “last mile” Internet pipeline. The WWE recently launched a monthly subscription service that would allow viewers total access to pay-per-view events, original series content, archived matches, and more.
As time goes on, it is becoming more obvious that customers want total access, on-demand and on the go, to content they pay for. As cable companies work out the details, we are sure to see more and more mobile access to our favorite T.V. shows on the iPad and other devices.