iTunes Festival Comes to the U.S. for the First Time Via SXSW

iTunes Festival SXSW 1Apple today announced that its hugely popular iTunes Festival would be making an appearance at this year’s South by Southwest (SXSW) in Austin, TX. The five-day concert will take place March 11-15 at ACL Live at the Moody Theater and feature a lineup of global superstars, including Coldplay, Imagine Dragons, and Willie Nelson. If you won’t be attending SXSW this year, you can still watch every night of the iTunes Festival live streaming on Apple TV or iOS through the iTunes Festival app.

“The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US.”

iTunes Festival SXSW 3So far, the lineup includes Coldplay, Imagine Dragons, London Grammar, Pitbull, ZEDD, G.R.L., Keith Urban, Willie Nelson, and Mickey Guyton. March 12 and 13 have not yet been announced.

If you aren’t planning on spending a week in Austin, TX this march, you can still catch all five days of the festival streaming live from the comfort of your living room through Mac and PC, Apple TV, and the iOS iTunes Festival app.

iTunes Festival SXSW 2The iTunes Festival traditionally takes place in London every September. It lasts 30 days and is free to attend for residents of the region. Last year, Apple hosted stars like Justin Timberlake, Jack Johnson, and more. This is the first time the U.S. has been host to one of Apple’s musical events. Visit Apple’s iTunes Festival page to find out more information. Download the app today to get ready for the big event next month.

About Lory: Writer of all things app related, traveler of the space-time continuum, baker of really great cookies. Follow me @appaholik