According to Broadcasting Cable, Fox Sports has big plans for this year’s Super Bowl. Not only can cable subscribers watch the biggest football game in the U.S. on the go, but for 27 hours, Fox will allow iPad users to access programming from Fox Sports 1, Fox Sports 2, and local Fox broadcasting stations on Feb. 2 without authenticating that they subscribe to a cable service through the Fox Sports Go app.
This is big news for those of us who cut the cord with cable company years ago. There are a number of apps, including broadcast television apps, which require cable subscriptions to access content. I’ve always wondered why I’d need a cable subscription to watch Fox on my iPad when I can watch it for free on my television.
This year will be the first time that the Super Bowl will be available through an app. Fox Sports Go will include an English-language stream and a Spanish-language stream. According to Broadcasting Cable, Spanish simulating of the Super Bowl is another first.
Fox Sports Go launched in October and has recently generated a lot of buzz when the broadcast network announced that the NFL playoffs would be watchable via the app. Fox reports that usage reached a high during the NFC Championship Game this past Sunday.
“We can’t ask for a bigger platform to promote it with, that’s for sure,” said Clark Pierce, senior VP, mobile and advanced platforms at Fox Sports. “It will be a really good coming out party for the product.”
Why would Fox give away content for free for one of the biggest television events of the year? Pierce believes it will be a great way to get the word out about the app and its features. “We want to get people to know it’s there and to sample it,” Pierce said. “The app experience is much more user friendly, the navigation is faster and the video is much higher quality.”
The Super Bowl will only be streamable on the iPad. According to Broadcasting Cable, Verizon owns the rights to mobile phone streaming for all NFL games.
The free preview of Fox Sports Go will start at midnight Eastern Time Sunday, Feb. 2 and end at midnight Pacific Time on Feb. 3. Download the app for free in the App Store today.