IBM Analytics has been tracking holiday mobile traffic since Black Friday. One interesting bit of data the company has collected is that iOS appears to be five times more popular for holiday shopping activities than Android. What makes it so interesting is that Android has been more popular, numbers-wise, than iOS for mobile device sales. The question has to be asked again. What are Android users doing with their devices?
According to IBM Analytics, iOS was more than five times higher than Android for Christmas shopping activities. Apple devices drove 23 percent of online sales while Android devices only accounted for 4.6 percent. Additionally, iPhone and iPad users spent an average of $93.94 per order, which was nearly twice what Android users spent.
The report also showed that smartphones are still in the lead over tablets when it comes to mobile activity. However, the larger-screen devices won out for actual purchasing online. This year, tablets accounted for 18.1 percent of online browsing, while smartphones made up 28.5 percent. However, tablets were used more than twice as much when it came to actual purchasing online at 19.4 percent versus 9.3 percent of smartphones.
With so much mobile shopping this holiday season, it is no wonder companies like Ebay and Amazon have launched apps for convenient shopping. I know I purchased a number of presents for friends and families through various shopping apps on my iPad.
[Via: Business Insider]