Shortly after Apple announced the new iPhone 5s, chipmaker Qualcomm’s senior vice president and chief marketing officer Anand Chandrasekher told TechWorld that the device’s 64-bit A7 processor was nothing more than a marketing gimmick.
The company quickly back out of Chandrasekher’s statement and sent him to the proverbial basement. As reported by HubSpot, it is more likely that Chandrasekher, as well as the rest of the tech world, was just trying to downplay Apple’s super fast processor chip because he was worried about how it would affect the market.
According to HubSpot, an unnamed insider at Qualcomm admitted that Apple’s 64-bit processor chip was a surprise knockout. “The 64-bit Apple chip hit us in the gut,” the unnamed Qualcomm employee told HubSpot. “Not just us, but everyone, really. We were slack-jawed, and stunned, and unprepared.”
The reason the tech world was gut-shot by Apple’s announcement is that the iPad maker skipped past a multitude of development steps and jumped right into the 64-bit technology. None of the other device makers had even considered 64-bit technology because nothing supports it in the mobile market yet. Apparently, Apple didn’t care and figured consumers wouldn’t either. They were right. The iPad Air and iPad mini with Retina display has been selling like hotcakes. There are no official numbers yet, but it is possible that the company’s newest line of smartphones and tablets will be the biggest quarter on record. We don’t care whether there are any 64-bit apps or games available yet. We just like telling people that our iPads have a processor that is twice as fast as anything else on the market.
As the new year begins, Apple’s rivals are scrambling to develop smartphones and tablets that include a 64-bit chip. However, since no one was planning for it, the process has been slow going. Samsung is rumored to have a 64-bit chip mobile device sometime early next year and Qualcomm promised to have their 64-bit Snapdragon processor chip in smartphones by the second half of 2014, which will be right around the time Apple announces its next generation of iOS devices. By then, maybe Apple will have already figured out a way to make an even faster processor.