Apple’s surprise launch of the new iPad mini with Retina display was an unusual move for a company whose marketing techniques have become the envy of the world. The 7.9-inch tablet was quietly made available for personal pickup across the nation in the middle of the night on Nov. 12. Only a few hours after its launch, the tablet was already seeing the stresses of low availability as stores were selling out of the few units they had available for in-store pickup of online orders. This past Tuesday, reports were coming in that many stores were already sold out of the 16GB and 128GB models of iPad mini with Retina display.
Today, MacRumors noted that Analyst Brian White of Cantor Fitzgerald told investors that a number of New York City Apple Retail Stores are offering walk-in sales of the smaller sized tablet. However, availability is still limited as MacRumors reported that, at least one store contacted was still only offering online purchases with in-store pickup of the iPad mini with Retina display.
Apple has also updated its retail page to suggest going to your favorite Apple Retail Store to buy a new iPad. Previously, the page recommended that customers purchase the iPad mini with Retina display online for in-store pick-up.
However, shipping times for Apple’s Online Retail Store on all models of the smaller sized tablet have increased to five to 10 business days. On Tuesday, we mentioned that you could still order the 16GB and 32 GB model with a shipping time of one to three business days. It appears that the limited supplies of the iPad mini with Retina display are affecting all aspects of purchasing the tablet, but only a little bit.