Apple is making some more changes to its chain of command. This time, the company’s retail department is getting a new boss. Today, Apple announced that former Burberry CEO, Angela Ahrendts, will join the family under a newly created position as a senior vice president, overseeing the expansion and operation of the company’s online and retail stores.
According to a press release, Ahrendts will report directly to Apple CEO Tim Cook. “I am thrilled that Angela will be joining our team,” said Cook. “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”
Ahrendts will take up the new position with Apple after departing from the luxury fashion house Burberry, where she served as CEO for more than seven years. She will join Apple in the spring of 2014. Chief Creative Officer Christopher Bailey will take over as Chief Executive Officer after Ahrendts leaves.
“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” said Ahrendts. “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”
With Ahrendts at the helm of Apple’s largest growing department, it will be interesting to see what she brings to the table in her newly created position.