It is no secret that Twitter is trying to make a name for itself as a social networking site for television watchers. Recently, the company announced it was working on a stream that is dedicated to TV-related tweets and conversations. Today, AllThingsD is reporting that Twitter has signed a deal with Comcast that will eventually allow you to watch television shows right from a 40-character tweet.
According to The D, later this fall Twitter will feature a “See It” button on messages relating to some Comcast-owned NBC Universal shows. When you click on those tweets, you will be redirected to a Twitter “card” that will tell you more about the show. Comcast subscribers will then be able to record or watch the show from where ever they are checking their Twitter feeds, including desktops, laptops, and mobile devices.
Comcast is hoping this partnership with Twitter will bring more viewers into the fold. “We want to make the conversation on Twitter lead to consumption”, says Sam Schwartz, Comcast’s chief business development officer.
The deal is formally being described as a “strategic partnership,” although Schwartz says the idea comes from Comcast. He told The D that the cable company hopes to get others interested in it, including cable providers, broadcast networks, and even Web properties.
The new feature will begin rolling out in November across mobile devices, including the iPad. However, Comcast cautions that the premier version of the See It button will be a bit awkward, as viewers will first have to be linked to the official NBC Universal web page in order to generate the button. Schwartz says that, eventually, the button will be generated based on a hashtag code. He hopes the technology will be available before the new feature rolls out. There is even a possibility that Twitter will be able to create the See It button without users even needing to add a hashtag. You’d be able to generate the button just by tweeting “Watching The Voice right now. OMG, so good.”
Twitter has been trying to convince programmers that it’s social networking service helps boost ratings. If the new See It button pans out, programmers will be able to track the flow of viewers directly from Twitter to see the evidence for themselves.