What does Apple do when they want to add features to one of their product lines? They go shopping for smaller companies and according to sources close to Techcrunch.com, Apple has purchased Cue for between $40-60 million. What does Cue have to say about this? They have closed their site and removed their app.
Here’s the announcement from their website:
“Cue is Shutting Down
We appreciate all of the support from you, our users, as Cue has grown over the last few years. However, the Cue service is no longer available.
We apologize for any inconvenience this might cause you. It’s been an incredible journey that wouldn’t have been possible without your loyal support.
Our sincerest thanks,
- The Cue Team”
So that’s it. They have closed down and their app has been removed from the App Store. It appears that the company has not been completely shuttered but that they will continue to work under new Apple management.
It is likely that Cue technology will be funneled into Siri and work to create better interaction between the notification center and email capabilities. While Apple has not officially confirmed the acquisition, they did make the following statement to Techcrunch.com:
“Hi Ingrid, thank you for your interest in Apple. Here is our statement on this: Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”