Desperate times call for desperate measures. It looks like Microsoft might be feeling a little bit desperate. The company has just launched a campaign to get iPads out of consumer hands. Until the end of October, you can trade in your iPad for a Microsoft tablet.
The add reads, “Trade in your iPad, get a minimum $200 gift card. Use toward the purchase of a Surface or other cool products at the Microsoft store.”
What I want to know is, what is Microsoft going to do with used iPads? Are they going to resell them under a secret name? According to the fine print, your trade-in should include the power cord and cannot be password protected. It sounds like Microsoft isn’t planning on throwing the used iPads into a trash compactor. Why would the device need to be usable unless Microsoft had plans to resell it? Maybe the company has a deal with an electronics trade-in company like Gazelle.
What is interesting is how much of an effort Microsoft is putting out to get people to buy their tablets. Recently, the company slashed the price of the Surface RT and Surface Pro by up to $150. When it first launched, the 32 GB RT model was $499, which Microsoft touted as being $100 less than Apple’s iPad. Then, in July, the Surface went on sale for $150 off. By the end of August, Microsoft had made the cuts permanent. The RT model now sells for $349. If you were to take your still-working iPad to a Microsoft retail store, you could get a minimum of $200 to put toward that 32 GB Surface RT, making it only $150.
But, are you really willing to give up your iPad, with the entire Apple ecosystem, in order to exchange it for a tablet that has Office installed? Meh.