TechCrunch recently discovered that online reservations for Genius Bar appointments now require an Apple ID. This comes just days after Apple announce the launch of the new iPhone 5S and 5S, as well as the release date for the new iOS 7 updated. It looks like Apple is trying to streamline the tech support process.
According to TechCrunch, when customers try to make an appointment online for a Genius Bar or Workshop meeting must now use an Apple ID to make the reservation. Previously, you could fill out a form with some personal information, like an address and email.
Presumably, Apple assumes that, if you have an iPhone, iPad, or iPod touch, then you have an Apple ID. However, there are probably still Mac users that may not have every entered the App ecosystem in any way. It appears that they are going to be forced into the current decade whether they will ever download an app or not.
Your Apple ID is used for a lot of different services. It is used to purchase apps, games, and media on your mobile devices and Mac computers. It is also used to access iCloud synced documents, even from a desktop browser. You can use it with the Apple Store app to purchase items to be picked up at your local Apple Retail store. It is also the login for FaceTime, Find My Friends, Find My iPhone, iMessage, and more. Now, Apple wants to track your Genius Bar and Workshop activity.
A comment on the TechCrunch article mentioned that the reason Apple now requires an Apple ID to make an appointment is to curb scalping issues. Apparently, Apple Retail stores in China have had trouble dealing with issues of people making Genius Bar appointments and then selling them to customers who actually need them.
If you don’t yet have an Apple ID, you can get one by visiting Apple.com/support/AppleID.