Much speculation is going around about what Apple will announce at its upcoming Sept. 10 event. While most agree that a new model of iPhone is a definite, other possibilities remain vague and clouded. Some analysts are predicting that Apple will wait to announce the next generation of iPad. Others are hoping for a refresh of the Mac computers. Although rumors of a Apple branded television set had been around for years, the fire has died on that possibility.
Today, however, Gigaom is claiming that Apple may be preparing to launch a fourth generation of Apple TV alongside the new iPhone on Sept. 10.
According to Gigaom, New York-based global trade intelligence platform Panjiva has tracked a few shipments going to Apple from China that suggest a run of Apple TVs are being readied for U.S. shipment.
Panjiva used their proprietary shipment search to trace the original bill of landing data from the U.S. Department of Homeland Security. The information discovered is as follows:
On August 25th, Apple received a shipment described as “Set Top Box with Communication Function” from BYD Precision Manufacture in Shenzhen, China.
On August 18th, Apple received another shipment, again from BYD, described as “Set Top Boxes.”
And on August 11th, Apple received its first shipment from BYD of “Set Top Box with Communication Function.”
With this information, it can be surmised that Apple might be preparing to launch a new model Apple TV. Speculation from Gigaom is that the ATV4 will be equipped with an operating system not unlike iOS 7. Presumably, the device will have a faster processor and be capable of handling a larger influx of streaming data. Within the past few months, Apple has updated its “hobby” to include such channels as HBO Go, ESPN, Disney Channel, and more. It is likely that the company is actively working on adding even more channels.