Apple news blog 9to5Mac is reporting to have insider information regarding the upcoming launch of iOS 7. According to “multiple AppleCare employees,” Apple has started training technical support staff on the new features and modifications to the new mobile operating system. Training must be completed by the second week of September.
The second week of Sept. is right around the time when Apple’s purported big event will take place. It is right in line with a possible new product launch. The 9to5Mac writers don’t think that Apple will launch iOS 7 right on the rumored event date. Pointing to previous events and iOS launches, they believe that Apple will demo the software on Sept. 10, but will release the public download the week following its formal announcement. However, I recall a few iOS updates from years ago that were available for download on the same day they were announced. My hope is that Apple will show us some of the cool features, and then tell us to download it and discover everything ourselves.
According to 9to5Mac, Apple will also move part-time technical support staff to full-time to ensure proper coverage of consumer needs. At the same time, Apple will also be maxing out its Mac hardware and OS X technicians’ skills, as they are also to be trained on iOS 7. Presumably, this overabundance of technical help is due to the wave of calls that will likely come in regarding questions for the update.
Some of the features that are reportedly being emphasized are the Find my iPhone Activation Lock feature, the new iCloud Photo Sharing options, the Camera app, mobile Safari, Control Center, and AirDrop file-sharing.
Of course, AppleCare employees will also be trained on the new iTunes Radio service. Apparently, there is a specific script regarding what to tell customers who ask about song skips and in-app advertising. According to the training manual, there are more than 200 genre-based stations to choose from. Users will be able to skip six songs each hour per station. The iTunes Match subscribers will also be able to take advantage of unlimited skipping.
Because iOS 7 is going to look completely different, one response that AppleCare employees are being trained to tell customers is that, although the system looks different, it works exactly the same way.
The question on everyone’s mind right now is “What about iOS 7 for the iPad?” If Apple really is going to make us wait until October to announce the next generation of tablets, they will probably wait to release the software update until that time, too.