It appears that airlines win the prize for best use of innovative technology and forward thinking. Not only has the industry begun implementing iPads as Electronic Flight Bags, but the FAA is also on the verge of allowing mobile devices to be left on during takeoff and landing. Now, thanks to a collaboration between satellite television provider DISH and Southwest Airlines, travelers can enjoy media entertainment without having to buy the in-flight movie.
DISH Network today announced its “TV Flies Free” campaign to launch the first ever TV entertainment for passengers aboard Southwest flights. That’s right. Passengers who board a Southwest flight with an iPad, iPhone or iPod touch can have free access to live TV and up to 75 on-demand shows on the airline’s 400 Wi-Fi enabled planes.
“DISH and Southwest are two iconic American brands known for putting the customer first, providing products, services and experiences they truly demand,” said DISH President and CEO Joe Clayton. “It’s only logical our two companies should team up to give passengers free live TV and on-demand shows on flights around the country.”
To launch the new campaign, DISH sent the popular “Boston Guys,” best known for their clever quips and thick accents when talking about the features of the company’s Hopper Whole-Home HD-DVR (known as the “Hoppa” in their commercials). More than 100 Southwest customers were unknowingly given a free iPad 2 to celebrate the first DISH TV Flies Free flight.
“Southwest Airlines continues to innovate and evolve our on-board Customer experience,” said Kevin Krone, Chief Marketing Officer at Southwest Airlines. “We started with Wi-Fi and now have expanded to television. This new offer puts free television in the hands of our Customers. Just one more way Southwest offers more value at 37,000 feet.”